# Richard Thaler

American economist who won the Nobel Memorial Prize in Economic Sciences 2017 for his contributions to behavioral economics. His book "Nudge," co-authored with Cass Sunstein, describes how subtle changes in how choices are presented (choice architecture) can significantly influence human behavior — an insight now used by governments worldwide to improve public policy.

## Quick Facts

- **Born:** September 12, 1945
- **Birthplace:** East Orange, United States
- **Nationality:** American
- **Occupation:** Behavioral Economist
- **Category:** Scholars & Educators
- **Also Known As:** Nudge Theory Pioneer

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Source: https://peoplebio.info/p/richard-thaler